1.7 What is AI used for
AI is used in different domains to give insights into user behaviour and give recommendations based on the data. For example, Google’s predictive search algorithm used past user data to predict what a user would type next in the search bar. Netflix uses past user data to recommend what movie a user might want to see next, making the user hooked onto the platform and increase watch time. Facebook uses past data of the users to automatically give suggestions to tag your friends, based on their facial features in their images. AI is used everywhere by large organisations to make an end user’s life simpler. The uses of Artificial Intelligence would broadly fall under the data processing category, which would include the following:
- Searching within data, and optimising the search to give the most relevant results
- Logic-chains for if-then reasoning, that can be applied to execute a string of commands based on parameters
- Pattern-detection to identify significant patterns in large data set for unique insights
- Applied probabilistic models for predicting future outcomes
Even if we aren’t aware of it, artificial intelligence is at work, often behind the scenes, as we go about our everyday lives. Whatch the following video with 10 real life examples where AI is being used.
Can you identify other everyday activities where AI is being used? Can you identify any use of AI in education?