3.7 Case Study: Creation of Content
How to use AI to improve content creation
AI can automate small content initiatives with natural language generation. Artificial intelligence isn’t quite in a place where robots can write entire articles for your blog. At least not yet. In the meantime, one way to use AI is by creating small data-specific content pieces, like tweets, news updates, and reports with the help of the natural language generation technology.
Not really sure what natural language generation (NLG) is? Simply put, it’s when an algorithm translates complex data into human language. In its essence, NGL software automatically generates narratives to describe structured data in a matter of milliseconds.
Case study : The Washington Post’s “robot reporter,” called Heliograf
Heliograf is an automated storytelling technology that covers D.C.-area high school football games based on the data submitted by football coaches. This technology allows in-house journalists to focus on in-depth reporting of the “bigger” games while keeping the local community informed.